Search Engine Optimisation (SEO)
Search engines are the primary method that Internet users have to find your website. Everyone wants to be number one on the search engine results list and getting a website as close to the top as possible is called search engine optimisation. At AFM we incorporate SEO into our design process right from the start.
Where is your site?
The best looking website in the world is a waste of time if no one can find it. Only 50% of visitors will look past the first page of results and only 20% will look past the second. Getting as near as possible to the top of a list of search results is fundamental to all website owners.
Your company website needs to be seen!
There is no point having a website that nobody visits or can find! You may have an exciting, good looking website which you assume will be overwhelmed by traffic, but the reality can be different. AFM can help you raise the profile of your site.
What you need to know:
Search Engines Matter. Much website traffic comes through search engines such as Google and Yahoo. It is therefore essential that your website is ranked highly by search engines and so visible to potential customers.
What is a high ranking?
When a search engine is queried for particular keywords relating to products or services it will display a list of web addresses. The earlier your website is presented in the search results, or the higher it “ranks”, the more searchers will visit your site. If your site is listed, but not within the first two to three pages, then most searchers won’t even bother to look.
Which search engines:
Over 90% of search engine traffic will come from the top 10 search engines, no matter how many other search engines you submitted your website to. It is crucial that your website receives a good search engine ranking as this can bring many visitors.
How we can help
Search engine optimisation, is the process of improving the volume and quality of traffic to a website from search engines. By understanding what the major search engines are looking for AFM can help make your website more successful. Search engines all have different criteria to address, but they all include usability, accessibility, relevance and inward linking referrals from other relevant websites.
AFM can promote your website using optimisation techniques, ensuring that your website gets a high ranking for your keyword search phrases.
- AFM websites are “search engine friendly” by design, i.e. the site designs, menus, content management systems and shopping carts are easy to optimise.
- Analysing and optimising your web pages for search keywords and key phrases that visitors to your site are most likely to use.
- Registering your website with the major search engines and web directories so that your customers and other interested parties can easily locate your new website.
- Tracking the number of visitors to your site and which keywords and search engines they came from to ensure your website receives targeted and relevant visitors.
Talk to us to find out more about our Search Optimisation Services.